Brand design
Having been in the industry for over 30 years—Pipeline USA wanted to grow their brand to align better to a national market. I was brought on to liven up their image to feel more modern, dynamic, and professional. But most importantly, more scalable to enter a growing industry among residential and commercial customers nationally. Leveraging their existing logo mark, I was able to preserve the brand they had spent decades building while making it more readable and exciting.
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Just beat the devil out of it. Sometimes you learn more from your mistakes than you do from your masterpieces. This is where you take out all your frustrations. That is to say, anything you practice you can do. We don't need any guidelines or formats. All we need to do is just let it flow right out of us.
