BRAND IDENTITY / WEBSITE DESIGN

Pipeline USA

Having been in the industry for over 30 years—Pipeline USA wanted to grow their brand to align better to a national market. I was brought on to liven up their image to feel more modern, dynamic, and professional. But most importantly, more scalable to enter a growing industry among residential and commercial customers nationally. Leveraging their existing logo mark, I was able to preserve the brand that had spent decades building while making it more readable and exciting.